Cell C and Virgin announced on Wednesday that they had concluded agreements to establish a 50/50 joint venture in South Africa to create a new player in South Africa's mobile telephony market.

In terms of the agreements, the joint venture will utilise the Virgin Mobile brand and operate as an independent service provider on the Cell C network.

The joint venture, which is expected to launch during the first half of 2006, will trade as Virgin Mobile South Africa.

Commenting on the conclusion of the deal, Talaat Laham, chairperson and CEO of Cell C said, "Cell C constantly seeks to introduce new products and services into the South African market.

"We are pleased to be bringing an international brand of the stature of Virgin Mobile to further enhance competition in South Africa."

Sir Richard Branson commented: "South Africa is a key market for Virgin and a country that I personally love very much.

"Our partnership with Cell C will bring a new approach to the mobile market and will be a refreshing alternative from the bland offerings of other players.

"I am looking forward to coming to South Africa to launch this exciting new business next year".

Sapa

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