ECONOMY
Consumer confidence stays high
Stuart Graham
Posted Wed, 06 Jul 2005
Consumer confidence stayed at high levels in the second quarter
of 2005, driven by a rise in employment and expectations of higher
wages, a survey released on Tuesday has found.
The survey by First National Bank and the University of
Stellenbosch Bureau for Economic Research found that confidence was
at 17 points, slightly down from a record of 19 point for the first
quarter.
Consumer confidence was at four points in the last quarter of
2004.
"A rise in employment, especially in the building and retail
sectors, and possibly expectations of salary and wage increases
lifted consumers' confidence about an improvement in household
finances," First National Bank's chief economist, Cees Bruggemans,
told journalists in Johannesburg.
"The fact that consumer confidence stayed put at such a high
level during the second quarter supports the notion that consumer
confidence is now very high."
He said however, that the more than one rand
rise in the petrol price
between February and May most likely prevented confidence about the
improvement in household finances from increasing further.
In the survey people were asked how they saw the economic
position of South Africa in 12 months' time, how households saw
their financial position in 12 months and whether now was a good
time to buy durable goods or not.
Bruggemans said that more people than ever thought that now was
a good time to buy durable goods.
"The Reserve Bank's surprise interest rate cut in April is
probably not the only cause of the dramatic rise in approval of the
present time to buy durable goods," Bruggemans said.
"Expectations that higher price increases will follow on the
rand's fall from R6 to the dollar to the R6.70 level most likely
convince more consumers that the present is the right time to buy
durable goods."
People being able to afford more durable goods reflected the
reality of South
Africa today, Bruggemans said.
"In the past people were poorer. Now more and more people have
access to durable goods," he said.
He said black consumer confidence was at very high levels, with
Sotho speakers the most confident group in the country, followed by
English speakers, Nguni speakers and Afrikaans speakers.
Bruggemans said the high confidence was underpinned by strong
growth in retail sales, new vehicle sales and residential building
activity in the second quarter of 2004.
He said people were not only parting with their money more
easily, but they were also incurring debt.
"Last year mortgage advances increased strongly as many first
time buyers entered the housing market and present owners upgraded
to more upmarket houses or renovated their current ones."
Sapa

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