'We've done it before ...'
The International Marketing Council's new television commercial highlights the remarkable ability of South Africa's people to beat the odds - as they did in 1994, defying the sceptics by turning out in their millions to vote peacefully in the country's first democratic elections.
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SA's booming black middle class
South Africa's black middle class has grown by an astounding 30% in just over a year, and now wields an annual collective spending power of R180-billion, a new study finds. And according to the researchers, business has yet to tap the full potential of SA's most important, and dynamic, market segment.
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