Starbucks heads to South Africa

1 June 2010

Starbucks coffee will be served in South Africa in time for the 2010 Fifa World Cup, it was announced on Monday.

The international brew will be available in select Southern Sun Hotels and Tsogo Sun Casinos in Johannesburg, Cape Town and Durban, local hospitality group Tsogo Sun Gaming said in a statement.

"African farmers produced some of the most extraordinary coffees in the world, and Starbucks has a long history of purchasing coffee from Africa," the company said. "This move into South Africa is another sign of Starbucks' commitment to doing business in Africa."

In South Africa, all Starbucks espresso and espresso-based beverages will be made from 100% Fairtrade certified coffee.

Southern Sun MD Graham Wood said the company was "excited" about the association.

"We look forward to being able to offer our guests the large variety of coffee options that will be available to them in select hotels."

Starbucks will be available at Johannesburg's SunSquare Montecasino Hotel and InterContinental Johannesburg Sandton Towers, the Southern Sun Cullinan Hotel in Cape Town, and the Southern Sun Elangeni Hotel in Durban.


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Multinational coffeehouse Starbucks is eyeing the South African market (Photo: Starbucks)


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