Conferences and expos

Service exporters head for SA

3 November 2008

All eyes in the global services sector will be on South Africa when the country hosts the International Trade Centre's high-profile Service Exporter Network annual meeting and conference in November.

This is the first time that the Geneva-based International Trade Centre (ITC) - a joint agency of the World Trade Organization and the United Nations - is holding this important meeting outside Europe.

Taking place in Johannesburg from 12 to 15 November, the event will be collaboratively hosted in South Africa by the ITC, the Department of Trade and Industry (DTI) and the City of Joburg, with additional support from the International Marketing Council (IMC) and Johannesburg Tourism.

Fostering innovation

The Service Export Network (SEN) is managed by the ITC's Trade in Services Programme (TSP). Its annual meeting aims to foster innovation, forge networks and provide a platform for its members and TSP specialists from around the world to share services trade expertise.

The discussion will bring together renowned African and international political, trade, and business leaders to debate ways to bolster African business participation in regional and global supply chains.

Fast growing sector

South Africa boasts a diverse services sector, ranging from tourism, education and training to construction and ICT outsourcing.

Identified as a key driver of economic growth, the services sector is also one of the fastest growing sectors of the economy. The South African Reserve Bank estimates that the service trade grew 56% between 2002 and 2006 alone.

Internationally, the picture is very similar. The services sector accounts for two--thirds of global output, one-third of global employment and nearly 20% of global trade. It provides every input into the goods trade, from transport to financial and IT services.

Since 2000, the global services sector has grown at an annual rate of 10.1%, one percentage point more than that of goods trade.

South Africa was chosen to host the pSEN meeting due to its high potential services sector. It is a champion of the emerging market, with well-developed financial, legal, communications, education and transport industries, as well as modern infrastructure supporting the efficient distribution of goods to major urban centres throughout the region.

Business and trade climate

This is especially significant considering Africa's performance in global comparisons of the business and trade climate: the World Bank Group says that 23 of the 30 countries with the most difficult business environments are in sub-Saharan Africa.

The SEN meeting will profile South Africa as a services-focused economy by showcasing its efficient, capable and competitive services to trade organisations from the 40 countries participating in the invitation-only event.

"All participants in this event have a common purpose - to promote and understand service exports," Emmanuel Barreto, senior adviser on trade in services at the ITC, said in a recent statement. "This provides South Africa with a unique opportunity to position its services sector in the minds of these influential individuals and to give companies the opportunity to showcase their skills and service offerings."

Participants

Trade organisations from the following countries will be participating in the event: Botswana, Ghana, Kenya, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Nigeria, Rwanda, Swaziland, Tanzania, Uganda, Zambia, Morocco, Palestine, Tunisia, Bulgaria, Bangladesh, Cambodia, China, India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, Vietnam, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Mexico, Peru and Uruguay.

It is anticipated that the event will go a long way to promoting South Africa's and Africa's export service potential within these countries, which represent more than one-million services companies with a combined revenue of more than $1-trillion.

Based around the theme of "making the invisible visible", the four-day event will look at the global and local services sector situation (as well as services infrastructure); tools and skills in project design and development; ICTs, software and call centres; the link between investment and service exports; and the future of this sector.

Interactive

The meeting is a completely interactive one, featuring a fashion event highlighting local design educational services; services sector-specific site visits around Gauteng; a dinner function focusing on nation brand building to provide credibility to service exporters; a cultural event showcasing creative industries and the performing arts and the link to poverty alleviation; and a field trip to The Origins Centre, where Johannesburg's tourism strategy and skills development programmes will be discussed.

The SEN programme works to strengthen service sector competitiveness at micro, meso and macro levels in developing countries and transition economies in an effort to diversify and contribute to sustainable employment and export revenue. These are important factors in assisting countries with poverty alleviation.

Barreto says the Johannesburg meeting is vitally important as it lends tangibility to the services sector.

"A service provider is selling a promise. The product is invisible and a sale is based on credibility. It is all about reputation, and buying decisions are made easier when having a good word from those that we trust," Barreto says.

"SEN makes the invisible, visible. It focuses on building a network among trade support institutions from developing countries and on sharing knowledge, building rapport and developing reputations. It helps people - even the poorest of the poor - to trade in services."

SAinfo reporter