Catch Olympic fever on Team SA Fridays!
18 April 2012
South Africans have been urged to get out the six-coloured flags, pull on the green and gold t-shirts, and show their support for the country's Olympic and Paralympic athletes on Team SA Fridays.
At a special event to mark the 100-day countdown to the 2012 Olympics at Gold Reef City in Johannesburg on Wednesday, the SA Sports Confederation and Olympic Committee (Sascoc) called on South Africans to get behind the men and women who would be representing them in London in July and August.
The new campaign is in line with Magnificent Fridays, a Department of Sport and Recreation-led drive to unite the country behind its national football, cricket, rugby, netball and other sporting teams and competitors.
Magnificent Fridays is modelled on the concept of Football Fridays, the highly successful Brand South Africa initiative that saw South Africans rally as never before behind the national football team, Bafana Bafana, and the country's 2010 Fifa World Cup effort.
Track and field athletes and members of the national men's hockey team, which will be leaving for an Olympic Qualifier tournament in Japan on Thursday, were among those in attendance at Wednesday's launch event, where a number of Team South Africa Ambassadors were announced.
These include Springbok Sevens' star Cecil Africa, former Bafana Bafana captain Lucas Radebe, World Golf Hall of Famer Ernie Els, cricket great Makhaya Ntini, and Cynthia Tshaka, founder of the Sports Hero's walk against HIV/Aids.
"The role of the Team SA Ambassador is to inspire and mentor the Team SA athletes competing at the London 2012 Olympic and Paralympic Games, while encouraging young and old people worldwide to become more active in sport," said Sascoc CEO Tubby Reddy explained.
Team SA mascot Chukuru also showed off his moves at Wednesday's launch, where he proved to be a big hit.