SA heritage on show at Tourism Indaba
9 May 2013
South Africa's heritage and cultural stories will take the spotlight with the debut of
the South Africa Heritage and Culture Pavilion at the 2013 Tourism Indaba, taking place in Durban from Saturday to Tuesday.
The pavilion is a collaboration between South African Tourism, the Department of Tourism, and natural, historical and cultural attraction guide the Moja Heritage
Collection, to make the country's tourism experiences more accessible to global
It aims to build on the record-breaking year South African tourism enjoyed in 2012,
when tourist arrivals increased by over 10% and over nine million international
tourists visited the country.
"Indaba 2013 is going to be the indaba that unlocks the enormous potential of our
richly diverse, fascinating and warm hospitable culture, our intriguing stories, our
history and that unique combination of people and place that makes South Africa an
unique destination, and one of the fastest growing and most
popular holiday destinations in the world today," South African Tourism CEO, Thulani
Nzima, said in a statement on Wednesday.
The pavilion will also highlight South Africa's eight Unesco World Heritage sites.
These are the Cradle of Humankind, Mapungubwe Cultural Landscape, Robben Island, Cape Floral Region, iSimangaliso Wetland Park, Vredfort Dome and the Richtersveld Cultural and Botanical Landscape.
"The unique majestic setting and physical location of the World Heritage Sites,
chiefly in untapped prime rural and semi-urban economies, resonates with the
strategic choices of the Tourism Department of initiating programmes and projects
that seek to respond to the national outcomes and priorities of governemnt, namely
economic development and job creation, rural development and regional integration,"
said the Tourism Department's Leonore Beukes.
"In this context, it is crucial that
tourism serves as a catalyst to unlock the socio-
economic potential of heritage and cultural tourism products for sustainable livelihood
at local community level."