Videos

Video: Africa's first electric car

The zero-emission Joule was designed by Cape Town-based Optimal Energy in association with legendary South African-born automotive designer Keith Helfet. The Joule was unveiled in Cape Town in September 2008 - when this video was made - and at the 2008 Paris Motor Show. It's clean, it's mean - and it's good-looking, to boot! Click arrow to play video.

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The Joule is designed by South African born Keith Helfet, who has a long and illustrious history as chief stylist at Jaguar (Photo: Optimal Energy)

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