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Football Fridays: SA marks the difference

"We've seen World Cups in Germany and in England and in Korea ... South Africa's going to be different." Lesego Madumo chats to acting CEO Paul Bannister and other members of the International Marketing Council during a Football Fridays activation at The Zone in Rosebank, Johannesburg on 16 October.

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Posted on Football Fridays on 21 October 2009.

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'We can build the stadium. But we've got to turn on the people. And Football Fridays is the way to do it' – Paul Bannister, acting CEO of the International Marketing Council of South Africa (Image: Brand South Africa)
Magnificent Fridays!
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