Award for Sho't Left campaign
Zibonele Ntuli
6 October 2004
Environmental Affairs and Tourism Minister Marthinus van Schalkwyk has commended South African Tourism for receiving an award for its domestic travel campaign, Sho't Left.
The SA Tourism won the Grand Prix Loerie Award, announced at the 2004 Loerie Festival held at Sun City at the weekend.
Speaking after the announcement, Van Schalkwyk said the award recognised the new professionalism that had been acknowledged by the advertising industry.
"What makes this award significant is that it is the first time in the 26-year history of the Loeries that any public sector body has won against the very best that the private sector has to offer," he said.
He said it was testimony to the creativity, vision, hard work and dedication of SA Tourism staff under the leadership of the outgoing CEO Cheryl Carolus.
He added that the award came on the heels of another honour last week when SA Tourism was chosen as the Most Improved Company in the
Best Company to Work For Awards.
"The Sho't Left campaign has been an unqualified success. The campaign has reached millions of South Africans and invited them to take a Sho't Left in South Africa, showing domestic travel to be both affordable and possible.
In total more than 200 000 responses were received to the TV programme, and significant numbers called the campaign offices and visited the website for more information. As a result, a second Sho't Left campaign is already planned for 2005.
The campaign has broken new ground and will help us to ensure the long-term success of our tourism sector. The department is proud of what SA Tourism has achieved," Van Schalkwyk said.
Source: BuaNews
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