16 October 2015
In an attempt to beat an overseas competitor at his own game, South African
entrepreneur Nicholas Haralambous built a fashion company out of colourful
designer socks that
are now sold in 20 countries around the world.
The Capetonian bought some brightly coloured socks some years ago. But he
was not happy with either the quality or the design of the imported product. It
sparked a desire to do something better, and in November 2012 he set up Nic
Harry, a fashion company that creates vibrant socks and men's accessories.
"At the moment I am having fun, adding style to men's options, and increasing
the limited range that men have in accessories," Haralambous explained. "I like to
dress men from the ground up."
Nic Harry socks, which are made from bamboo fibres, now adorn the feet of
high-profiled people, such as cricketer Herschelle Gibbs, actor Maps Maponyane,
rugby
player Bob Skinstad, and politician Mmusi Maimane.
How it started
The Barbershop sock is Nic Harry's first design. It is a hit in 10 countries.
(Image: Supplied)
He had exited another business and used the money he saved to start Nic
Harry socks, Haralambous told the television magazine show Top
Billing. "I wanted to show South Africans that you could use a relatively
small amount of money to slowly grow something of value.
"I took the $400 (ħR5 000 at the time) and grew it into R30 000 within six
weeks and then reinvested the money into the business for the first two years," the
31-year-old explained.
The biggest seller is The Barbershop, which is popular in 10 countries.
Watch behind the scenes at Nic Harry's local factory:
He mostly designed his own socks, said Haralambous. "We partner with
designers about twice a year to help us with new, innovative designs. All of them
are local designs. There have been five (designers) overall and we're growing that
number in 2015."
Failing to learn
He had had nine businesses over the past 10 years, Haralambous told the
British news agency, BBC. He set up his first business as a student, when he was
just 19.
Despite his jump into business, he graduated with a degree in journalism,
politics and philosophy from Rhodes University, in Eastern Cape. Initially using his
university learning, he started out in the media at 702 Talk Radio. Over the years,
Haralambous has also worked at Financial Mail, Business
Day and Mail & Guardian, where he was head of the mobile
division for a brief stint.
He left Mail & Guardian for a young start-up called Zoopy. Other
start-ups in which he has been involved include Motribe, a mobile social network
builder that he co-founded with Vincent Maher in 2010. After two years of intense
work, Mxit bought Motribe.
Watch Haralambous explain how business ideas emerge:
Of the nine businesses in which he has been involved over the past decade,
Motribe was the first successful one. About Nic Harry, Haralambous said: "In our
first year we did (sold) 6 500 socks globally. In our second year (we sold)
66 000 pairs; this year we are on the track to do a 100 000 to
110 000 pairs."
His philosophy is that failure means that you learn. "What a lot of
entrepreneurs do is they run into a wall and stop. What good entrepreneurs do is
knock the wall down and run to the next wall. That is key. It's key that you just
keep going.
"However, sometimes it really
comes down to grit and determination to stay
motivated in the face of relentless odds and endless problems. Either you see those
problems as something to solve or as a road block. If you see roadblocks then
maybe entrepreneurship isn't for you," he said.
His advice
From selling 6 500 pairs of socks globally three years ago when the
business started, colourful socks by Nic Harry are worn by celebrities such as
Herschelle Gibbs and Maps Maponyane. In 2015, Nic Harry is aiming to sell
110 000 pairs of socks. (Image: Supplied)
He had no other formal training or education in building businesses,
Haralambous said. "I don't think you decide to become an entrepreneur. My family
is filled with entrepreneurs and it's what I realised I am best at and comfortable
with. It makes me happy. So I do it!"
Trial and error was how he learned. "Build, fail, learn, and repeat. For
me,
that's the only way I know how and the way it's worked out.
"I think that the key thing is to persevere. It's hard. It's really, really hard to
build a business of any kind, anywhere in the world so don't think it's going to be a
breeze. You're going to face hardship and there will be sacrifice but if you want the
long-term benefit you need the short-term pain and risk."
Nic Harry had produced about 70 different sock designs over the past three
years. "Right now, in stock we probably have 65," he said.
The company opened a dedicated shop in August, at 66 Wale Street, in Cape
Town.
Source: SouthAfrica.info reporter
Nicholas Haralambous, a South African entrepreneur, says having eight failed businesses in the past decade has taught him how to run the ninth business successfully. His company, Nic Harry, sells socks in about 20 countries. (Image: Nic Harry)
The Barbershop sock is Nic Harry's first design. It is a hit in 10 countries.
(Image: Supplied)
He had exited another business and used the money he saved to start Nic
Harry socks, Haralambous told the television magazine show Top
Billing. "I wanted to show South Africans that you could use a relatively
small amount of money to slowly grow something of value.
"I took the $400 (ħR5 000 at the time) and grew it into R30 000 within six
weeks and then reinvested the money into the business for the first two years," the
31-year-old explained.
The biggest seller is The Barbershop, which is popular in 10 countries.
Watch behind the scenes at Nic Harry's local factory:
He mostly designed his own socks, said Haralambous. "We partner with
designers about twice a year to help us with new, innovative designs. All of them
are local designs. There have been five (designers) overall and we're growing that
number in 2015."
From selling 6 500 pairs of socks globally three years ago when the
business started, colourful socks by Nic Harry are worn by celebrities such as
Herschelle Gibbs and Maps Maponyane. In 2015, Nic Harry is aiming to sell
110 000 pairs of socks. (Image: Supplied)
He had no other formal training or education in building businesses,
Haralambous said. "I don't think you decide to become an entrepreneur. My family
is filled with entrepreneurs and it's what I realised I am best at and comfortable
with. It makes me happy. So I do it!"
Trial and error was how he learned. "Build, fail, learn, and repeat. For
me,
that's the only way I know how and the way it's worked out.
"I think that the key thing is to persevere. It's hard. It's really, really hard to
build a business of any kind, anywhere in the world so don't think it's going to be a
breeze. You're going to face hardship and there will be sacrifice but if you want the
long-term benefit you need the short-term pain and risk."
Nic Harry had produced about 70 different sock designs over the past three
years. "Right now, in stock we probably have 65," he said.
The company opened a dedicated shop in August, at 66 Wale Street, in Cape
Town.
Source: SouthAfrica.info reporter
Nicholas Haralambous, a South African entrepreneur, says having eight failed businesses in the past decade has taught him how to run the ninth business successfully. His company, Nic Harry, sells socks in about 20 countries. (Image: Nic Harry)
