BMW SA to export 3 Series to China
10 August 2012
BMW South Africa's Rosslyn Plant outside Pretoria will begin exporting its 3 Series
vehicles to China later this year, after receiving a China Quality Certification
clearance permit from the authorities there last week.
BMW South Africa is the first car manufacturer in the country to be awarded the
permit since the establishment of the country's Motor Industry Development Programme (MIDP) in 1995.
The MIDP is a support programme aimed at the development of a sustainable, globally
competitive automotive industry by providing South African manufacturers incentives
such as a reduction on import duties.
China is one of the fastest growing major markets in the world, and BMW sales in the
country are growing by over 40% every year. "The South African-built vehicles will
go a long way towards addressing the booming demand in this market," BMW South
Africa said in a statement.
The Rosslyn Plant was awarded the
China Quality Certification following a
comprehensive audit which confirmed that the plant's production and quality
management systems met global standards.
It follows a R2.2-billion upgrade of the plant, which re-opened in March this year. Its
production capacity will increase significantly in the coming years to exceed 90 000
units per year, BMW South Africa's managing director Bodo Donauer said.
"The China certification is a great vote of confidence in our plant and our people. It
bodes well not only for our sustainability as a company, but also for the broader
motoring industry in South Africa," Donauer said.
"While our Chinese exports will start at a small level at first, the plan is for this
market to ultimately make up around 10% of our total export volume. In 2012, we
plan to export around 3 900 units to China."
The Rosslyn plant was the first BMW plant to be established outside Europe, in 1973.
It currently exports 50% of the
vehicles it produces to the USA, with the remainder
going to local and African markets, Canada, Japan, Korea, Taiwan, Hong Kong,
Singapore and Australia.
"With more than R10-billion invested, BMW South Africa has led the local motor
industry in a number of respects in terms of production and export," the company
said.
"At the same time, BMW’s development of its production and export programme has
been the catalyst for the company’s sustainable growth and contribution to the
South African economy."
SAinfo reporter
