South Africa: claim your heritage!
September 2008
"Heritage Month is about taking the best in us and our past - and projecting it into a future that's Alive with Possibility ..." The International Marketing Council of South Africa offers 10 ways in which you can bring your heritage to life this September:
1. Show your true colours: fly your flag!
2. Explore and discover your country - and while you're at it, visit one of our World Heritage sites.
3. Be an ambassador for South Africa in thought, word and deed. Marketing South Africa is everyone's business, and every one of us can make a difference in how we see ourselves and how the rest of the world perceives us.
4. Celebrate our successes. We have a lot to be proud of: we continue to inspire the world to a new way of doing things, because our unique combinations create refreshing possibilities.
5. Buy South African products and make use of South African services. (Host a Heritage Day lunch and serve only South African food ...)
6. Learn your anthem. Its different languages and tunes reflect the diversity of our nation, the words of each verse proclaiming the love we have for this awesome country.
7. Recognise the role our past has played in shaping what we've become today. Read up on the parts of our history that you don't know or haven't thought of since your were a child. Read the biographies of some of South Africa's heroes.
8. Open your eyes to the amazing diversity of South Africa's people. Learn one of our 11 languages and explore the culture attached to it.
9. Acknowledge our Constitution, one of the most progressive in the world, by exercising your democratic rights - while respecting those of others.
10. Live ubuntu - "I am because we are". Show warmth and hospitality, both to your fellow South Africans and to visitors to the country.
Source: International Marketing Council of South Africa
Would you like to use this article in your publication
or on your website?
See: Using SAinfo material
