A coalition of public and private organisations have launched Action for a Safe South Africa, a civil society initiative to address the factors that feed the cycle of crime in the country and to encourage South Africans to become part of the solution.

Everyday heroes, community builders, social innovators, trailblazers ... Across South Africa, individuals and organisations are building a country that's Alive with Possibility.

"Noka e tlatswa ke dinokana - A river swells from little streams". The Movement for Good, a series of campaigns aimed at mobilising South Africans to get involved in creating the country they want to live in, has been launched by a network of public and private organisations.

The "South Africa - Alive will Possibility" campaign continues to evolve as the International Marketing Council launches a multifaceted campaign aimed at building South African "brand champions".

Brand South Africa provides a range of resources to help individuals and organisations promote the country. Find out more.