12 September 2007

South African citizens have being called on to vote for the country's official 2010 Fifa World Cup poster, with voters standing a chance of winning the first two World Cup tickets to be awarded to the public.

Votes can either be cast online at www.fifa.com/poster - where large versions of the posters can be viewed - by sending an SMS with the text A, B or C to 083 12010, or by calling 083 12010 during the competition period: 11 to 30 September.

2010 candidate posters (from left to right): A, B and C

Every vote entered during the competition, open only to South African citizens, will place the entrant into the draw for two single tickets to the World Cup. Only one vote is allowed per person, and standard SMS and call rates apply.

2010 Local Organising Committee chief executive Danny Jordaan said the official poster selection represented a very important public participation process.

"We want this to be an African World Cup and a people's World Cup," Jordaan said. "This is the beginning of our attempts to involve the people of our country in shaping the very important messages and images of this Fifa World Cup."

Fifa general secretary Jerome Valcke echoed Jordaan's sentiments, stating that it was important for the people of the host country to have a final say in the choice of the official poster, which will represent the country up to the last match day on 11 July 2010.

"I also want to congratulate the South African design industry on the creation of such wonderful artwork, all of which express the diversity and colourfulness of Africa in a symbiosis with the beautiful game," Valcke said.

Out of 16 entries submitted by South African-based design agencies, three were pre-selected by a jury comprising Jordaan, Valcke, Deputy Finance Minister Jabu Molekety, South African playwright and author Wally Serote, artist and Vega School of Brand Communication director Gordon Cook, and Minister in the Presidency Essop Pahad.

The winning poster will be unveiled at the World Cup preliminary draw - the first Fifa event en route to the World Cup - in Durban on 25 November.

Source: BuaNews

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